The Straits View Link consists of a limited number of units. Artist’s impression.

PJSB continues its exemplary track record with launch of double-storey terrace homes

With the upswing of the property industry, homebuyers are looking for stability in their transition into a new future. To be competitive, property developers balance contemporary needs with classic sensibilities, harkening back to simpler days of playing outdoors and enjoying the sun. It is this sense of peace and stability that Permas Jaya Sdn Bhd (PJSB) instils into its projects.

As a subsidiary of BRDB Developments Sdn Bhd (BRDB), PJSB began its journey with a solid foundation in the rubber and oil palm plantation industry. It embarked on property development in 1980, establishing an impressive presence with a wide variety of prestigious developments locally.

These projects include Elita @ The Straits View Condo, Boulevard, Straits View Residences, PJ20, Permas 31 and Straits View Homes, all within the Permas Jaya township. This apex township development spans 1,400 acres of freehold land and is masterfully planned to nurture a thriving commercial and community life.

Located in the heart of Iskandar Malaysia, Johor, the township continues to grow with on-going projects, with a double-storey terrace house development – The Straits View Link – recently launched in September 2022. 

An artist’s depiction of The Straits View Link units.

Warmth and sophistication

With a design chosen for tropical seasons, the development consists of a limited number of 142 units, carefully positioned to face a north-south orientation. Similarly, the entire precinct is set in a rectilinear configuration, allowing an eco-friendly and all-natural method of cooling and air-flow management in Malaysian weather.

Crafted from handsome timbers, the main doorway of each unit gives the appearance of warmth and sophistication upon the moment of entry. The home is a sanctuary, and The Straits View Link strives to be a breath of fresh air after a long day of work. Comfortable and aesthetically pleasant, each unit sets the mood for warmth and family.

As the units are equipped with window openings and simple lines in their design, the houses not only ensure their timeless appearance, but also a well-ventilated home that bolsters the wellbeing of its occupants. 

With rooms that are generous in size, the units allow a comfortable multi-generational home, providing space for at least two cars within its compound. These design considerations place emphasis on convenience for gatherings and extra working members, creating the ideal home for growing families.

The spacious built-up and land area provides a matured appeal, represented in the demographic of Permas Jaya’s prior phases. The township draws on its active community interactions as families continue to grow and flourish within its boundaries.

As a self-contained township, Permas Jaya provides residents with a full range of amenities, from food and beverage outlets to banks, malls and hypermarkets. The township is also in close proximity to educational institutions such as private and international primary and secondary schools, as well as hotels, healthcare facilities, a sports complex and a golf course.

With the comprehensive scope of facilities, residents will not have to go far for entertainment and recreational activities, a convenience that PJSB continues to foster. 

Permas Jaya aerial view.

From Malaysia to Singapore

The crowning jewel of the township, however, can only be its accessibility. With a direct connection to the Johor Bahru East Coast Highway, also known as the Permas Jaya-Pasir Gudang Highway, the township is accessed through the Eastern Dispersal Link (EDL) and has links to the North-South Highway, Pasir Gudang and the Singapore causeway.

Less than six minutes to Johor Bahru and the customs, immigration and quarantine complex (CIQ), the township is an attractive jewel for both local and international families. The population of the community is an estimated 70,000, encompassing expatriate residents from the surrounding regions.

“Planning a mixed development township with comprehensive amenities is the strength of the developer, PJSB. Our established track record has inspired confidence in our developments and our ability to address any challenge,” a representative of PJSB said.

As a major anchor in Johor’s economic development, the Iskandar Development Region and South Johor Economic Region command a healthy level of activity and there is strong demand from Malaysians and its island neighbour, Singapore.

To date, the Permas Jaya township boasts more than 11,700 units of landed homes, apartments, condominiums and retail properties worth an approximate RM3bil. While these numbers encompass the projects that have already been completed, Permas Jaya promises more to come, with 20 units of three-storey shop offices in the Permas Mall Block C, estimated to launch in the fourth quarter of 2022. 

Next year’s upcoming projects include 100 apartment units for Permas Edge as well as 105 units of three and four-storey shop offices in Permas Avenue. 

Cultivating a dynamic and agile economy, PJSB continues to develop its self-sustaining township into a vibrant community of infinite possibilities. For more information, visit the Permas Jaya Sales Gallery from 10am to 5pm or contact 016 – 721 2520 (Adam) and 016 – 770 8788 (Ivan).

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